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Nutrisystem Joins Forces With Walmart in Retail Push

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The weight-management marketer on Monday will announce plans to sell "5-day Nutrisystem Jumpstart" weight loss kits at nearly 2, Walmart stores. Specially designed kits for people battling diabetes will also be available in the pharmacy section in select Walmarts.

The move marks a significant change in direction for the year-old company that was built on a home-delivery system in which consumers order days-worth of portion-controlled entrees. As revenues have fallen in recent years, Nutrisystem has begun experimenting with retail options. For instance, in the company inked a deal to sell prepaid program cards at Costco for its traditional day home-delivery program. The marketer in May of launched "Nutrisystem Everyday" at Kroger stores, which included bars, smoothies and bakery and breakfast items, according to a recent report by market researcher Packaged Facts.

But that program has been phased out as Nutrisystem shifts its retail strategy to focus on multimeal plans rather than individual entrees.

The new strategy is being pushed by President-CEO Dawn Zier, who joined the company late last year after a year career at Reader's Digest Association, most recently as president of the company's international business.

Zier hinted that the turnaround effort might even include expanding the brand into non-food items. Check out Nutrisystem's Turbo13 and more deals so you can lose pounds and inches while gaining a great deal with great food. Check out free bars, shakes, and boosters, and other promos codes to fit your best plan.

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