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NuVal Nutritional Scoring System spreads nationwide
Is yogurt more nutritious for you than cottage cheese? But if conventional consumers grow used to a number and complacent about reading ingredient labels, it could give manufacturers reason to keep certain not-so-beneficial ingredients in foods that perhaps do not drastically affect their NuVal scores. I work for NuVal and I get to see lots of scores. Pepperidge Farm Milano Oookies. Which do you prefer

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Could one tidy score simplify the matter too much? Or are nutritional scores in conventional groceries the ticket to a healthier nation? Independent natural retailers, who help customers make healthy decisions daily, need not worry about the proliferation of nutrition scores. After all, the scores are usually found in large grocery stores, which can't provide the level of customer service that a local, natural retailer can. But if conventional consumers grow used to a number and complacent about reading ingredient labels, it could give manufacturers reason to keep certain not-so-beneficial ingredients in foods that perhaps do not drastically affect their NuVal scores.

Now that NuVal is nationwide, it could appear that "one source is controlling what's healthy and what's not in the conventional supermarkets," said Goldstein. Ultimately, even if one score does not fit all, the spreading of nutrition guidance nationwide in conventional grocery stores is a positive step for our nation's health. As Katz said in a column published in Prevention , "NuVal… is a GPS for nutrition that fulfills the promise of nutrition guidance… The nutrition guidance system nay-sayers make the classic mistake of letting perfect be the enemy of good.

But it's not perfect—nothing is… But so what? I am not obligated to do what my GPS system tells me. How do organic and natural products fit into the picture, and are these scores a panacea for a healthier America? More information about text formats. Text format Comments Plain text. It's 5 o'clock somewhere! Comfort 20 days down, 10 to go! NuVal Scores Galore Weight Food, weight, and your take Hm, is that -really- what I ordered?

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Turano Old Fashion Italian Bread. Post Shredded Wheat Original. Kellogg's Special K Protein Plus. Post Shredded Wheat Frosted. Kashi 7 Whole Grain Flakes. Nabisco Teddy Grahams Chocolatey Chip. Pepperidge Farm Milano Oookies. Egg Beaters Egg Substitute Original. Egg Beaters Egg Substitute Southwestern.

Birds Eye Carrots and Cranberries. Breyers Extra Creamy vanilla Ice Cream. Breyers Natural Vanilla Ice Cream. Breyers Vanilla Ice Cream with Snickers. NuVal licenses the ratings system to supermarket chains. Currently, only produce, fruits and vegetables, cereals, cookies and crackers, bread, seafood, meat and poultry are assigned scores by NuVal at the Price Chopper and Hy-Vee chains.

By the end of the year, nearly all groceries in the store will be rated. Developed by an independent panel of nutrition and medical experts, the system helps you see — at a glance — the nutritional value of the food you buy. NuVal Scores summarize comprehensive nutritional information in one simple number between 1 and Each NuVal Score takes into account more than just the nutrition fact panel.

It considers plus nutrients and nutrition factors — the good protein, calcium and vitamins and the not-so-good sugar, sodium and cholesterol.